Posts in Inside Kijiji

What are you getting this Mother’s Day?

Stumped on what to get mom this Mother’s Day? Why not take inspiration from last years gifts? We took a look at the Kijiji search data from last year to see which terms jumped in popularity the week before Mother’s day.

Mother's Day Search Trends 2013

Mother’s Day Search Trends 2013

Cats were a popular gift for mom – searches for a persian increased by 10%, siamois (siamese) 28%, ragdoll was up by 11% and “kitten” by 3%. Dogs also were sought out, with searches for an Australian shepherd increasing by 13%, yorkshire by 7%, and yorkie by 3%. Remember, you should NEVER buy a pet as a gift unless you have already discussed it with the recipient! Pets are a long term commitment, and the decision needs to be made as a family.

Thinking of fixing up the garden or patio for mom? Bistro set searches saw an increase of 19% last Mother’s Day, and people seeking a garden bench increased by 53%. These weren’t the only gift ideas aimed at improving quality of life – searches for dyson increased 11% (for those who gifted mom a vacuum, how did that one go over?), and searches for a live out nanny went up a whopping 55% (hiring a nanny is definitely a gift that keeps on giving). People looking to get a pair of birkenstocks went up by 40%, while searches for spa increased only by 6%. Ladies golf clubs went up by 41%, so mom could join the fun on the green.

Of techie gifts, the samsung galaxy s4 seemed to be the most popular gift for mom, with searches going up 40% leading up to Mother’s Day. Searches for apple products increased, but less than you might expect; iphone was up by 4%, while ipad mini was up by 7%.

Our most unexpected search increase might be for a psychic, a query which increased by 21%. Jewelry remained a popular classic, with pandora increasing by 23%. Searches for Mother’s Day brunch went up 166%, while just plain Mother’s Day increased by 471%, so it appears that many were hoping ad posters had already thought of a great gift option.

The Cars of Kijiji in 2013

As Canada’s biggest cars site, we see a huge amount of cars of all varieties bought and sold every day! In 2013, 2,882,023 cars for sale were posted, plus 686,780 trucks for sale, 698,398 SUVs, and 768,527 motorcycles across Canada. In the General Toronto Area, those numbers were 494,043 car ads, 50,869 truck ads, 108,633 SUVs for sale, and 121,193 motorcycles.

Across the country, there were over 3.1 million cars listed by private sellers, and over 1.1 million cars listed by dealers were on Kijiji in 2013. Every minute in the autos section, there was an average of 68 searches, and 21 replies.

The priciest car listed in 2013? A 2012 Bugatti Veyron, for $900,000. Bugatti was also the most expensive brand, with listings averaging $151,832 per vehicle, followed by Lamborghini at $109,865 and Aston Martin at $91,476.

Check back on our multi-part infographic below for more cool stats that will be updated weekly!



Want to Work at Kijiji? The Scoop from Customer Service

Working at Kijiji is great fun, so it’s no wonder that we get lots of inquiries on how to apply! Customer service is one of our largest departments. Most support agents work from home. Based on their skills and interests, there are multiple specializations available, including spotting fraud, responding to customer queries, and troubleshooting more complex technical issues. The team is a passionate group of professionals always looking to improve the experience of shopping on Kijiji. Think you have what it takes? Here are the top qualities that our customer service supervisors look for when adding to the team:

  • Excellent communication & ability to distill a complex message. The ability to read carefully and interpret the source of an issue or underlying message from a customer message or in a classified ad is key to success in this role. Being able to read between the lines to identify the source of issues or isolate separate issues.
  • Ability to think on your feet and assess situations. Knowing how to handle to situations autonomously is important, as most people in customer service work from home and have to react to situations as they happen.
  • Positive attitude & authenticity. The ability to keep a good attitude and be authentic with both customers and colleagues is key to success at Kijiji!
  • Love Kijiji, helping people, and want to work from home?

    Love Kijiji, helping people, and want to work from home?

    Don’t take my word for it – we asked a few support representatives what they felt about their job:

    What is working at Kijiji like?

    “Since starting at Kijiji almost 2 years ago, I can honestly say Kijiji is a fantastic company to work- a place unlike any other I’ve been employed at thus far. Kijiji very much adopts the ‘team’ mentality and encourages all of its employees to be comfortable reaching out to coworkers for support and advice. The word Kijiji means ‘village’ in Swahili, embodying our position of a local trading community. This term is also strongly applicable for our work team; together with our individual strengths and weaknesses we form a cohesive unit, dedicated to protecting and supporting our users. ” – Sam

    “Working at Kijiji is kind of like being a part of a family. A prerequisite to work at Kijiji is to have a passion for the company’s values and spirit, therefore we all have something in common apart from our job titles. Kijiji has a great spirit and therefore work is generally stress-free.” -Jen

    What is your favourite thing about working at Kijiji?
    “As Kijiji is a fairly new and ever growing company the management is always interested in everyone’s feedback and suggestions. It’s great to feel like your opinion matters right from the beginning!” – Victoria

    “Being able to work from home or anywhere in the world… My other favorite thing about working for Kijiji is the spirit. We all have the same goal in mind and therefore help one another in any way possible. I am never afraid to ask for advice from fellow coworkers, or ask their opinion on an idea I have; help is always available. ” – Jen

    “My favourite thing about working at Kijiji has to be the everyday changes. As an ad moderator, it is my job to look through certain categories for fraudulent or policy violating ads. I enjoy this task as the ads, including the ones I remove, are forever changing.” – Sam

    Do you feel your career as a whole is benefiting from what you learned while at Kijiji?
    “Definitely! I have learned a lot about coaching others, setting and meeting goals and working independently. ” – Victoria

    “I absolutely believe my career as a whole is benefiting from my skills learned at Kijiji. Many Kijiji employees, including myself, work from home, making it an absolute necessity to know how to focus and function independently. In this environment, it is also essential to know time management; tasks need to be done in a timely manner and without having someone over your shoulder to remind you, it is important to remember them and budget time accordingly. ” -Sam

    Interest piqued? Let the managers know what sets you apart by applying to our recruiting ad on Kijiji Jobs.

    What will your new year bring?

    Ahhh, the New Year. Time for fresh starts, big changes, and healthy living. Reflecting back on 2013, did you accomplish your resolutions? If not, is your approach to try the same one again for 2014, or tackle a different life improvement?

    Here at Kijiji, we are always interested in the way milestones and events are reflected in Kijiji searches and inventory. Judging by the changes in searches between late December and early January in 2013, self-improvement and large life changes were weighing heavily on the minds of our users around the New Year.

    Ikea saw a +51% increase, likely as people planned moves or organized their living space.
    • Getting in shape was as always a popular resolution, leading to treadmill search volume rising +56%, bowflex searches rising +59%, and elliptical increased by +65%.
    • It appears many Canadians were taking another look at their current employment status, as searches for jobs went up +94%.
    • Either proposals over the winter holidays were very popular, or the New Year reminded engaged couples that they had better get cracking on planning their upcoming nuptials, as wedding searches increased by +124%.
    • Apparently it is never too early to start shopping for that perfect prom dress – early January saw these searches rise +174%!
    • The new year is a natural time to try and turn around grades, as well as the start of a new term for many students, which lead to textbooks searches increasing a whopping +381%, and tutor searches going up by +100%.

    New Years Search Increases

    Categories:Holidays, Inside Kijiji

    The Hottest Holiday Gifts on Kijiji Canada

    Wondering which gifts are the hottest of the year? Here at Kijiji, we are! We took a look at the way search volume changed leading up to the holidays to see which presents are likely to be the most popular.

    Holiday Search Increases 2012

    Holiday Search Increases 2012

    In 2012, We saw a lot of ipod touch searches, and a huge jump in the number in furby searches. Tech items such as tablets, ipad minis, the nexus 4, go pro cameras, and bose sound equipment all saw their search volume rise significantly as the seasons changed. Ice fishing items and Canada goose jackets also increased – but was this due to popularity as gifts, or due to the start of winter?

    Holiday Search Increases 2013

    Holiday Search Increases 2013

    Early results for 2013′s results show similar trends. Google’s newest phone model, the nexus 5, looks as if it is likely a hot gift item. The PS4 and the XBOX One are both popular – but these numbers do not include the release dates of the systems, so the searches for the month of December will likely be a far cry higher than the initial report. Lego, playmobil, and barbie all appear to be popular gift items for the early shoppers and researchers.

    What are you planning to buy this holiday season? Does your shopping list look anything like the search volume chart? Let us know in the comments!