Sometimes the most popular kid doesn’t get invited to the party. With Kijiji’s surging popularity and leading place as Canada’s most-searched brand, Kijiji was surprised to see they’d been left off Google’s Zeitgeist List of Most Searched in Retail 2012.
Using Google’s own Trends analytics tools, Kijiji was able to clearly track their leading position as the most-searched retail site in Canada, where Canadians locally buy, sell and trade from coast to coast.
“Mistakes happen to everyone!” said Bart Molenda, Head of Marketing, Kijiji Canada. “But the numbers don’t lie: Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We’re not calling for a recount, but we do hope that next time we get invited to the Zeitgeist.”
Kijiji is searched for 2.7 times more than the next closest brand, and as seen in the chart below, is several times more popular in what is otherwise a close horse race.
Figure: From Google Trends
What do you think about Google leaving Kijiji off this list?