Google Trends JPEG

Oops! Google Forgets Canada’s Most searched brand in 2012 Zeitgeist

Sometimes the most popular kid doesn’t get invited to the party. With Kijiji’s surging popularity and leading place as Canada’s most-searched brand, Kijiji was surprised to see they’d been left off Google’s Zeitgeist List of Most Searched in Retail 2012.

Using Google’s own Trends analytics tools, Kijiji was able to clearly track their leading position as the most-searched retail site in Canada, where Canadians locally buy, sell and trade from coast to coast.

“Mistakes happen to everyone!” said Bart Molenda, Head of Marketing, Kijiji Canada. “But the numbers don’t lie: Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We’re not calling for a recount, but we do hope that next time we get invited to the Zeitgeist.”

Kijiji is searched for 2.7 times more than the next closest brand, and as seen in the chart below, is several times more popular in what is otherwise a close horse race.

Figure: From Google Trends  

 What do you think about Google leaving Kijiji off this list?


  • I don’t see how Kijiji could be left off this list if Craigslist and eBay were considered. I’m curious to read Google’s response.

    • Considering that Kijiji is an eBay brand, I would guess their response would be that they rolled it into eBay instead of listing it seperately.

      • But if you see the chart they clearly didnt even add kijiji to ebay or it would be far ahead of everyone!

        • Huh? I look at the bar chart and see Kijiji in the lead, and eBay behind Craigslist. I then look at Google’s list and see eBay is actually in front of craigslist, which tells me that Google bundled Kijiji in with eBay because Kijiji is owned by eBay.

          • emily

            Hi Jason
            Google updated their list after we shared this with them.
            Thanks for your feedbcak!

  • I will get him

    kijiji you are on the list, you are part of ebay. if you want your name to stand out maybe you shouldnt have sold out to ebay

  • I will get him

    check the actual google chart its different than this chart that kijiji posted. its just a way to try to get their site to stand out more this is no different than any other marketing scam…kijiji you can do better than this grow up and stop whining