Posting an ad on Kijiji may be easy, but that doesn’t mean that selling your item is. We’ve been over the way to ensure that you post an effective, attention grabbing ad, but that is only half the battle. The other half: actually getting the item out of your house!
No one wants to see their ad they spent so much time perfecting languish on the site for months. Ideally, we would all like a quick, easy, drama free sale. How do you go about that?
Kijiji: a refund?
Unless you are selling a new in box sought after item (perhaps a new iphone days after the release or the hottest sold out toy at Christmas time), or a collector’s item, you are unlikely to get back what you paid or above. Ideally, we would all like to get our money back in full when we sell an item, but unfortunately for sellers, the market generally doesn’t work like that.
Barring the scenario that you are trying to sell a very sought after item, there is a good chance that you will have to price your item significantly less than what it sells for new, even if the item is in good condition.
Research the pricing
The best way to determine what an item is going for is to check out the same market that you plan on selling it in. In the case of Kijiji, this means checking the category and area you will be posting in for similar items, and seeing what they are priced at. Are there a lot of ads? Have they been posted for a long time? If so, you might want to price your item a bit lower than those items if you want a quick sale. If you want to price your item higher than the competition, think about what sets your item apart. Is it in better condition? Is the item higher quality than the other ads? Call attention to whatever sets your item apart in the ad to justify a higher price. Buyers won’t bite if they can get a nearly identical item for less.
If you want a higher price, but there is no clear reason why your item would be worth more to a prospective buyer, you may have to readjust your expectations (or be prepared to wait a long time for sale). We’ve created a pricing tool to make it easy to see what some common items are going for on Kijiji, so if you are selling a mobile phone, researching the second hand market just got a lot easier.
Understanding the market
Some people like to go to sites that specialize in new goods to find a price for their item, but if you try and price a used item based on the price to purchase it new, you will likely be disappointed. When buying new, consumers generally have access to warranties and the option of returning it if it does not function as expected. Why would they pay the same amount and lose out on additional buyer protection?
Some like to use a site like eBay for price comparison, which does have the advantage of showing a large amount of used items as a comparison. One thing to keep in mind is that the ebay market is quite different from the Kijiji market, especially for more obscure items. On ebay, you are entering a worldwide marketplace, and collectors from all over may be looking for an item like you have for sale. A large, worldwide market may command higher prices for certain types of items (or lower prices for others), so while it is useful to check eBay or other sites featuring a large used inventory, be sure to consider the differences in the market and adjust your price accordingly.
If you find your items aren’t selling and all the offers you receive are low balls, you might have your items priced too highly for the market. Try imagining that the item is not yours, but belongs to a neighbor who is trying to sell it at a garage sale. Think about what the maximum price is that you would be willing to pay in that scenario, without considering any additional sentimental value you may have attached to it when coming up with your initial price. The right price for the item in a market like Kijiji is likely a blend of whatever you would pay at a garage sale for a similar item and what it would go for in a larger market.
Tonnes of replies?
On the flip side, if you post your item and your inbox is flooded with interested parties wanting to buy it right away, you may have priced your item too low. If you want a fast sale, that is the right move, but if you are in no rush, you could probably increase your price and still move your item (while making a few extra bucks than you initially thought).
Sometimes, a buyer can be slow to materialize because the item is very niche. If you are posting a highly specialized item, these considerations may be less relevant, as you may simply have to wait for the right person to happen across your ad. If this is the case, do your best to promote your ad to communities that may have buyers. You may want to share your ad on a forum, tweet it with a relevant hashtag, or share it with a specialized subreddit (for the uninitiated, that is a community on the popular site reddit) full of other enthusiasts. Find the people who would be seeking your item and promote it until you find a buyer.